THE DIRECTOR: He is the administrator of the Central London Hatchery and Conditioning Centre. The Director is in charge of a futuristic baby-factory in which babies are conditioned to grow into happy controlled human beings useful only for their job. The Director is an intelligent but orthodox-minded Alpha (a type of human being). He dislikes Bernard's individualism. He is charmless, self-important and didactic. The Director is disgraced after a scandal in his past is revealed. It shows that he is father of John the Savage, conceived with Linda on a trip to the New Mexico Savage Reservation.
BERNARD MARX: He is a sleep-learning specialist at the Hatchery and Conditioning Centre. Bernard is different from others. He is unusually short for an Alpha, which was caused by an accident with alcohol in his blood-surrogate while he was still in the process of creation. Unlike others, Bernard is often angry, resentful and jealous. Sometimes he even shows to be coward and hypocrite. He doesn't enjoy communal sports, solidarity services, or promiscuous sex. He doesn't even have much fun with soma. Bernard is in love with Lenina. He doesn't like her sleeping with other men, though it is supposed that “everyone belongs to everyone else”. Bernard's return to utopian civilization with John the Savage precipitates the fall of the Director, who had been planning to exile him. Bernard's triumph is short-lived. After all, he is send to an Island for his non-conformist behavior.
JOHN THE SAVAGE: He is the illegal son of the Director and Linda. He was born on the Savage Reservation after Linda was left behind by the Director. John the Savage is an outsider on the Reservation and also in the civilized Brave New World. He is somehow naïve. Against BNW's social rules, he falls romantically in love with Lenina, but dislikes her premature sexual advances. After his mother Linda's death, he gets even more disappointed with utopian society. He debates passionately with World Controller Mustapha Mond on the achievements of what’s primitive versus the utopian World State. After his plan failed, the Savage goes to an abandoned lighthouse, whips himself for his sins, and cultivates his garden. The Savage finally hangs himself after, we infer, he has taken the soma he hates so much.
LINDA: She is the mother of John the Savage. Linda is a Beta-minus left behind for dead on the Reservation while she was pregnant with the Director's child. After left behind away from civilization, Linda realizes she misses soma and other comforts of civilization. She ages and grows fat in the primitive conditions of the Reservation. After going back home with Bernard and the grown-up John, Linda ends up dying after overdoing her permanent "soma-holiday". Linda's death leads John the Savage to disrupt the "death-conditioning" of a visiting party of Delta clones. The children fail to show his dying mother the respect he feels she deserves. John causes a riot by trying to let the Deltas without their soma rations; he has come to view the ideal pleasure-drug as nothing but a poisonous narcotic.
LENINA CROWNE: She is a young and beautiful Beta. Lenina is a popular, promiscuous worker at vaccination at the Hatchery and Conditioning Centre. Lenina is basically happy and well-conditioned. She uses soma to forget unwanted emotions. Lenina goes on a date with Bernard, to whom she is attracted, and she goes to the Reservation with him. After going back to civilization, she fails on seducing John the Savage. The Savage loves and wants Lenina; but because of his origins, he is not attracted by her desires of sex before marriage. She is left behind by the Savage after being called by him an "impudent strumpet".
MUSTAPHA MOND: He is the Resident World Controller of Western Europe. He is president of one of the ten zones of the World State. Mond defends BNW's principles of "Community, Identity, Stability" by comparing his post-Fordist civilisation with the horrors of the suppressed past. When young, Mond did illegal scientific research and had some heterodox beliefs. He still has a small library with forbidden books. Despite this he still preferred to be a leader of this utopian society instead of going to exile. The Controller argues that art, literature and scientific freedom must be suppressed to secure the ultimate utilitarian goal of maximizing happiness. He defends the genetic caste system, behavioral conditioning and the lack of personal freedom in the World State by saying they’re all essential for achieving BNW’s goal of social stability.
